Besthair
- Create a new branding
- Standardize promotional materials
- Set a new direction
We created a new branding and managed the promotion of a brand valued by thousands of women in the beauty industry. We delivered promotional materials, video content, and managed social media communication.
Beauty products
E-commerce
B2C
- Comprehensive rebranding
- Creating a new logo and slogan
- Social media management
- Video production and editing
- Designing promotional materials
- Facebook ADS
- Email marketing
- Packaging design
Let's build a premium brand image for women.
Bold, but above all, premium
The brand’s previous identity didn’t convey a premium feel, which was exactly what we wanted to communicate to the clients. The goal was simple yet challenging: we had to design a refreshed brand image and create the complete visual identity to match.
Aesthetics are our priority
We opted for a classic look—black and gray—paired with copper accents used for CTAs and various labels. This allowed us to achieve a sophisticated aesthetic while maintaining the ability to direct attention to key points in our marketing messaging.
Minimalism, without unnecessary embellishments
We aimed to strictly adhere to a minimalist approach at every stage of the process—from the brand and product line logos to the design of advertising materials, packaging, and labels. In video editing, we also prioritized simple transitions, avoiding any unnecessary flourishes.
Social media
Our social media communication was built on the new branding. We positioned the brand as modern, trustworthy, and a provider of premium products. Implementing this branding across our channels required producing hundreds of packshots, infographics, and Reels, as well as conducting numerous photo and video shoots in our studio.
Comprehensive Brand Management
Through our long-term partnership with the client, we developed a cohesive brand image and gave it a fresh identity.
The rebranding effort included naming, designing the new brand logo and distinct product line logos, as well as creating new packaging.
Our responsibilities also extended to social media management and the creation of advertising and promotional assets. We produced hundreds of graphic designs and filmed dozens of videos showcasing the brand's products in our studio.
Result
As a result, we successfully designed a cohesive visual identity and charted a new direction for the brand's growth.
Following the rollout of the new visual style, we executed a campaign across social media and Facebook Ads, showing thousands of women throughout Poland why this brand’s products are the right choice.
Video production
Throughout our collaboration, we produced dozens of promotional videos in our studio. We created content showcasing all product lines, the full cosmetics range, and the specific details that matter to customers. The goal was to present the products in motion and add variety to our social media content. Using video allowed us to better capture the true look of the products and leverage this footage in Facebook Ads campaigns.