Subuy
- Branding
- Delivery of promotional content
- Setting the direction
We designed the branding for a startup offering subscription-based online shopping with the good of our planet in mind. We defined the brand’s direction and delivered promotional materials.
E-commerce
Global
B2C, B2B
- Market analysis and consumer behavior research
- Concept development
- Logo design
- Brand identity creation
- Brand guidelines development
A brand that is modern and accessible to everyone
A bold color palette inspired by nature
When designing the brand, our goal was to create a modern image while staying close to nature. That’s why we chose a combination of soft beige and eye-catching green.
Simple and clear — but never boring.
When designing the logo, we focused on maximum simplicity with a subtle accent. Without a separate symbol, yet highly legible at any size and across every application.
Warm and trustworthy
The bold, technological green was balanced with warm-toned imagery, creating a sense of comfort and security — just like in a family home.
Let’s define the goals and build something exceptional.
When creating a brand identity, a holistic approach to the design process is essential — and that was the case here as well.
The first stage involved defining the company’s needs and business goals. We needed to understand the brand’s future customers in order to offer a product that truly resonates with them — one that clearly communicates its value from the very first interaction.
After conducting a comprehensive audit of the target audience and the market, we were ready to move forward with the design phase.
Result
As a result, we designed a cohesive brand identity built around a modern logo. Thanks to close collaboration with our creative team and strong involvement from the client, the concept was approved after the very first presentation. The final stage of the process was delivering the complete brand and logo guidelines to the client.
Communication
One of the project’s goals was to create a consistent communication system built around the brand’s logo. Account upgrades, billing systems, CTA elements, and buttons all needed to be presented in a clear, aesthetic way while maintaining full alignment with the brand identity.
