Changes for Online Store Owners: How to Display Prices Now?
Omnibus Price History – Free WooCommerce Plugin
The Omnibus Directive is an EU regulation adopted in 2018. Its aim is to harmonize personal data protection rules across Europe. The directive seeks to enhance the protection of personal data for EU citizens while enabling the free flow of such data within the Union. Its introduction brought a range of requirements for online store owners, and beyond.
Omnibus Directive is an EU regulation adopted in 2018. Its goal is to harmonize personal data protection rules across Europe. The directive aims to enhance the protection of personal data for EU citizens while enabling the free flow of such data within the Union. Its introduction has created a series of requirements for online store owners and beyond. Here, we present the key information about these changes. You’ll also find the “Omnibus Price History – Free WooCommerce Plugin” — a free plugin for WooCommerce stores.

What is the Omnibus Directive?
With the introduction of Omnibus, online store owners have several new obligations. You must comply with these to meet the new regulations. Some of them include:
- Consent for personal data processing: Online store owners must clearly communicate consent for personal data processing. This consent must be explicit and not hidden in general terms and conditions.
- Privacy policy: Store owners must publish a privacy policy explaining how customer data is processed. It must be easily accessible to all customers on the store’s website.
- Data protection: Online stores must implement appropriate security measures to protect customers’ personal data from unauthorized access or loss.
- Customer rights: Store owners must enable customers to exercise their rights, such as correcting, deleting, or restricting the processing of their personal data.
The introduction of the Omnibus Directive means online store owners must pay close attention to how they collect, process, and store customer data. Failure to comply can result in significant fines.
Additionally, store owners should regularly check that their store remains compliant with Omnibus, as regulations may change in the future. Remember that the Omnibus Directive is not the only law governing personal data protection in Europe. Store owners should also be aware of other regulations, such as GDPR, which may affect their operations.
Who Does the Omnibus Directive Apply To?
The Omnibus Directive applies to all entities processing personal data within the European Union. This includes companies operating in the EU as well as those outside the EU that process personal data of EU citizens.
In particular, the directive affects online store owners, who often collect and process large volumes of personal data from their customers, such as names, email addresses, phone numbers, addresses, and purchase information.
The Omnibus Directive is an important legal act designed to ensure appropriate protection of EU citizens’ personal data. Online store owners must understand their obligations to avoid penalties and provide adequate protection for their customers.
Omnibus Directive and WooCommerce
WooCommerce-based stores make up the largest percentage of online stores globally, including in Poland.
Thousands of ready-made plugins, speed, and ease of use are just some of the system’s strengths. This article is aimed at WooCommerce store owners. If you run a WooCommerce store, we have a ready-made, free solution for you.
One of the obligations for online stores is to display the lowest price of a product over the last 30 days. This prevents false promotions and increases price transparency.
Our WooCommerce plugin helps minimize some of the challenges you face as a store owner under the Omnibus Directive.
Omnibus – Product Price History
In Poland, the Omnibus Directive came into full effect on January 1, 2023. Since then, you must display the lowest price of a product over the last 30 days if the product is on promotion.
We understand that implementing this change may pose challenges and stress. That’s why we created this module and are sharing it for free. Below is the download link for the plugin. If you encounter any issues during installation or it doesn’t work correctly, contact us. We’ll gladly help adapt the plugin to your store.
Omnibus Price History – Free WooCommerce Plugin
In response to new obligations and challenges for online store owners, we prepared a free plugin for the most popular e-commerce system in Poland: WooCommerce.
Our plugin requires minimal effort on your part. Simply download the ZIP file, go to the plugins page in your WooCommerce store, and install it. The entire process takes less than a minute. Shortly after, you’ll see a message displaying the lowest product price. Note: this only applies if the product is currently on promotion. If not, the historical price message disappears.
The plugin we provide:
- Is 100% free;
- Requires no additional configuration;
- Tracks product price history over the last 30 days;
- Deletes price history older than 30 days to keep your database clean;
- Analyzes price changes and displays the lowest price in the last 30 days;
- Displays a message on the product page, next to the price;
- The message appears only if the product is currently on promotion;
Download the free plugin to display the product’s 30-day price history. Install it in your WooCommerce store completely free:
Our interactive agency is ready to help if you encounter any issues with installation. Contact us if you experience difficulties during installation of our WooCommerce plugin.